For the twelfth year in a row, Record Store Day has come and gone. Since 2007, there has been one day in April, usually a Saturday, when the nation’s independent record stores – you know, those dying outlets that sell CDs, DVDs and, shock of all shocks, VINYL!! – throw a big party to celebrate their industry. Normally during these special days there are special releases, discounted materials, giveaways and other fun had by all that make it one of the most special days of the year for those who frequent independent record stores.
There’s only one problem…I’ve never been to one of them.
It isn’t because I don’t like music. Quite the contrary…I LOVE MUSIC! Looking back to my youth, my best high school friend DJ and I would cut out from field trips to Champaign, IL, to peruse the stacks at the local “mom & pop” outlet. Often we would walk out of those trips with bags brimming with new LPs – vinyl albums – that were ahead of what was on the radio in those days, much to the consternation of our chaperones on the field trips and, then, our mothers.
After high school, that collection of albums kept growing. After I entered the Marine Corps, my late mom was more than willing to get the crates of albums out of her house and they traveled with me. At one point, I owned more than 1500 albums, across all genres, and played them frequently. When the advent of CDs dawned in the mid-1980s, I was on it and gradually began seeing my CD collection grow alongside my LPs.
We will avoid the story of where all these priceless treasures went – except to say I hope the bitch choked on them or whatever she bought with the money for selling them – and fast forward to today. I have been able to recreate my former stacks and keep up with the music of today. I am always on the hunt for new material and probably will always be looking for the latest from music, of any genre or generation.
There is one thing that I won’t do, however. I cannot embrace the vinyl movement again.
It isn’t because of some deep-seated hatred of vinyl that I make this statement. It isn’t the same listening to Miles Davis on a pristine CD or hearing an old Muddy Waters or B. B. King track on MP3. The experience you would get hearing those jewels on a crackly old vinyl album is beyond reproach. The problem lies in the fact that the latest move back to vinyl is a simple money grab by the record industry, not some nostalgic journey back for those today who are too young to remember those days.
I came up through virtually every evolution of the recorded music industry. In the 1960s, it was vinyl albums and singles (called “45s” for those of you who aren’t aware). In the 1970s, the eight-track tape began to take hold, most likely because people couldn’t take a turntable into their vehicles with them and they wanted a way to play music…hence, the eight-track cartridge. The heyday of the eight-track morphed quickly into cassettes, loved because they were smaller than the eight tracks carts and you could bring more with you.
The 80s brought the big switch, one which basically killed vinyl. The compact disc, or CD, became the norm as people ditched their bulky turntables for sleek CD players. The CDs lasted for nearly 20 years before the digital format – MP3s – began to take over. Now, music is pretty much consumed in singular song tracks, either through download or streams. When it came to full-length album purchases, the CDs had to battle it out with…hey, look at that! VINYL ALBUMS!… which made their comeback to challenge CDs for dominance with full-length album purchasers.
Therein lies my problems with vinyl nowadays. Remember those 1500 albums that I used to have? In many cases when I purchased those records, the cost was as low as $3.98 for NEW records. For a 45, it could be as low as $.99. Fast forward to today’s record stores and those very same albums that I once owned are being sold for upwards of $17.99 or more. Likewise, the “turntables” that are offered are nowhere near the technical grade we had back in the 70s and 80s – seriously, your little sister normally had a shitty turntable to play her Leif Garrett 45s on that is about par for what is available today.
Now you can tell me, “Well, the costs to produce a vinyl record have gone up,” or “Well, there aren’t as many vinyl producers today, so they have to charge more for the product.” In both cases you’d be mistaken. The costs are no higher today to produce a vinyl record and, while there may be fewer production outlets, to produce the minimal content that comes out is a mere pittance compared to vinyl’s heyday.
The reasons that vinyl is done today are many and diverse. There is an air of nostalgia about having a “vinyl” copy of one of the legendary albums in musical history (arguable…wouldn’t it be better to actually have the ORIGINAL legendary album on LP?). Some would say there is a purism to playing some musical formats from the vinyl format (and that would be a fair argument). But the vinyl record resurgence is simply another way for the record companies to scrape more money out of the customers, the listeners, and it is possibly a way for “hipsters” to show they are “legit”…by spinning their music on vinyl rather than CDs or MP3s.
Which brings us back to Record Store Day. I looked at the list of special releases and reissues that were set to come out today and I really wanted some of the pieces on the list. That was until I saw that they were on vinyl or, for fuck’s sake, COLORED vinyl (like I am going to get high and watch the COLORED vinyl spin on the turntable for hours on end). And it immediately turned me off from even being interested in Record Store Day for another year.
I know the logic of Record Store Day is to support the local, independent operators who have, against all odds, stuck it out with formats for music that may seem archaic. These stores do need support and, with the box stores like Best Buy, Target, and FYE all but ending the sale of CDs in their stores, the independent record stores become an even more important part of an audiophile’s life. But don’t continue to do a disservice to your customers by demonstrating a bias to one format over another one simply in a chase for the almighty dollar.
Here’s a novel thought for 2020, independent record store owners. How about evening out the product between CDs, LPs and whatever else you might desire (hell, if you want to do reel-to-reel, knock yourself out)? Not everyone wants to go “back in time” to the days of vinyl and you alienate much of the customer base when you prize those vinyl purchasers over those who purchase CDs. Besides, you and the record companies took away vinyl once…what stops you from doing it again?