There have been some things that have been consistent in the average person’s life when it comes to entertainment. The theater has been around since the Greeks and Romans put plays on in their massive outdoor amphitheaters and musical concerts have almost the same longevity. The change has come in the way that those things – acting and musical performances, along with sporting events – have been delivered to the populace.
In the really “old days,” the only way to partake of these artistic or athletic endeavors was in a live setting. With the creation of radio, it became possible for people to join in on a concert or sporting event from several hundred, even thousands, of miles away. When television came along in the 1920s, the picture was added to the radio broadcast and became the preferred way for people to witness events from thousands, even millions (remember the moon landing in 1969?), of miles away. As technology improves, however, many of these avenues are becoming extinct or may become extinct over the next decade or so.
First to go was radio. The normal terrestrial radio – replete with commercials – lasted for over 100 years before the advent of satellite radio came along. At first, many said “I’m not going to pay for radio,” but, as time, technological improvements and personal choices came to the fore, people decided to pay for satellite radio. Today, SiriusXM and its array of channels challenge terrestrial radio across the board in the ability to deliver breaking news, sporting events and musical events and artists’ recent musical output. It doesn’t bode well for the future as more terrestrial radio stations become “automated” – basically eschewing live DJs for stale canned programming to reduce costs – and the satellite stations boom, basically destroying an industry 100 years or more in the making.
A similar situation is happening in the world of television. Just a little younger than the radio industry, television has been a staple of U. S. households since it was popularly mass-produced in the 1950s. Over the past 60-plus years, television has not only brought to those around the world important historical moments – the moon landing, the fall of the Berlin Wall, the standoff at Tiananmen Square, the bombing of Baghdad in the first Gulf War – but has also brought hours of entertainment through movies, musical concerts, comedies and dramas.
Those traditions are quickly changing and nothing shows it more than the recent announcements from two powers in the television world, one a major network and one a cable powerhouse. It was announced on Monday that CBS Television Studios would be bringing a new entry into the Star Trek universe come January 2017. While not commenting on what tack the new series will take, it does have the power of Alex Kurtzman, who produced the 2009 theatrical version of Star Trek and 2013’s Star Trek Into Darkness, behind it.
The crossover of Kurtzman from the Big Screen to the Little Screen isn’t the important change, however. CBS has already stated that the premiere episode of the new Star Trek series would be broadcast on its regular network airwaves. Following that, the premiere and each new episode would be seen on CBS’ brand new on demand outlet, CBS All Access, and would not be broadcast on the traditional airwaves ever again.
After this announcement regarding the CBS/Star Trek partnership, it was announced on Tuesday that longtime cable television giant HBO and former The Daily Show front man Jon Stewart had joined forces for him to issue commentary during the upcoming 2016 Presidential campaigns. So what will be the name of Stewart’s new show that will premiere next year? It won’t be a show and it won’t be on HBO, fans; it will be “short form digital content,” or online efforts, with Stewart offering commentary that will appear over HBO’s on demand and streaming outlets HBO NOW, HBO GO and other arenas.
What do both of these legendary entries do? Sidestep the traditional broadcasting arenas in favor of online or “streaming” outlets, signifying that there is a coming downfall of broadcast television.
Since the beginning of the 21st century, this transition has been pretty easy to see coming. Netflix wormed its way in with its creation in 1999, initially offering only DVDs to customers as an alternative to the “big box” movie rental outlets such as Hollywood Video or Blockbuster Video. Not only did Netflix crush those outlets with its business plan, they soon grasped onto the idea that they could do television just as well as the traditional broadcast networks. Such now-acclaimed dramas and comedies as House of Cards and the resurrected Arrested Development got their start in 2013 on Netflix and the acclaimed Orange is the New Black premiered in 2014. Since these and other shows premiered, Netflix has earned over 50 Emmy nominations and won 11 times.
After Netflix showed the way, there were many who followed. Hulu and Amazon Prime Video now have their own streaming video networks in addition to their usual movie rentals and they have made their impacts not only on broadcasting but on awards shows with their own original programming. Even the traditional networks, such as what CBS has done above, have entered into the digital arena.
If you’re going to have the non-traditional broadcast sources, you have to have a way to get it to the people. With Roku, ChromeCast, AppleTV and software on the Xbox and PS4 video game systems, there are ways to use an internet connection to pretty much see anything that might appear on network television that same day or within a couple of days of a program’s original broadcast (if it is on the network’s digital outlet, then the next day). The combination of these internet streaming options plus the drive to sever the ties with cable could very well doom the traditional network outlets and cable television.
Cable television, as traditionally offered by Comcast, Time Warner and several other outlets, offers different packages for homes in their areas. Households can pay anywhere between $20 (for the barest bones package that basically only gives the local broadcast networks) and $300 (for every bell and whistle available, not to mention internet access and/or phone) for cable television programming. If people were able to make the choice to buy the channels that they like and want – say a Netflix here, an ESPN there, etc. – and pay drastically less than what they pay for cable, people will do that in a heartbeat.
Cable broadcasting will more than likely end when those device providers – Roku, ChromeCast and the others – start providing “bundles” of channels at a low price for their viewers (this might also be the saving grace of broadcast television in that they could negotiate rights, much like they already do with the cable companies, with the streaming providers). These “bundles” could offer local television station programming, a sports channel or two, a movie channel and a news channel for next to nothing. You could have a sports package, a movie package or a news package to go alongside the local channels that can be picked up with a digital antenna. Then there is always the fallbacks of Netflix, Hulu and Amazon that could bring the programming.
There is one problem that could be present for those looking for the utter devastation of cable. Live televised sports still provide the most viewers in television – look at the numbers for football’s Super Bowl or for soccer’s (the rest of the world’s football) World Cup. The individual leagues have been looking to this, however, and have come up with streaming options that could easily make their way to a streaming home.
Major League Baseball’s MLB.tv is something that is offered year round (usually using the feeds from the local team’s affiliate) and the National Football League recently broadcast one of their games between the Buffalo Bills and the Jacksonville Jaguars not only from London, the United Kingdom but also exclusively streamed over the internet. If the individual leagues can figure out a way to remove the broadcast networks from the equation and monetize their offerings, they will be the first to “cut the cord.”
And this doesn’t even add into the mix the expanding world of mobile programming, or watching traditional television on your cellphone…
The moves by CBS and HBO (and others, to be honest – the situation is rapidly changing) to bypass the traditional network broadcasting routine for straight-to-digital broadcasts signifies a seismic change, a strange new world for the future of television broadcasting. Will the other companies in the industry catch up? Will the cable companies be able to make adjustments in their offerings? Will the streaming channels and the devices that provide them take the idea of “cutting the cable” all the way to the logical fruition of cable’s destruction? The coming years will provide the answers.