It’s Time for the VMAs, But Who Really Cares?

On Sunday evening, something that used to be a “calendar” event in the music industry will take to the Microsoft Theater (formerly the Nokia Theater) stage in Los Angeles, CA. For the 32nd consecutive year, the MTV Video Music Awards will take place, honoring the best video work in the recording industry and the performers who have given us their best (?). In reality, however, the MTV “VMAs” and their “Moonman” award have become a gauche award because nobody really cares about them anymore.

When MTV hit the airwaves in 1981 (in fact, on August 1 the station celebrated its 34th anniversary), it was a brazen broadside against the staid, stoic music industry and the radio industry and stations that would “make or break” careers in a heartbeat. The first video aired on MTV, The Buggles’ “Video Killed the Radio Star,” seemed like a four-minute manifesto of what was the intent of the new channel. Record companies and their artists for years had put together promotional videos that, for the most part, were only seen by a handful of people at the record companies and in the radio industry. When MTV came along, that suddenly changed.

Bringing together these hundreds of videos (literally…pretty much anything on MTV in the early days was seen quite often due to the lack of material), MTV slowly built an audience and, at the same time, became the place where new artists made their breakthroughs. Such artists as Madonna, Cyndi Lauper, Men at Work, Bow Wow Wow, Duran Duran and the Human League were getting their attention not through traditional radio play but from the constant airing of their music videos on MTV. The biggest move by MTV in its early years may have been the exposure it gave to black artists. Eddy Grant, Musical Youth and a young man embarking on a solo career by the name of Michael Jackson (among others) benefitted greatly from the exposure that MTV provided.

It also had a way of destroying careers. The 1981 Grammy Awards were dominated by a Texas newcomer named Christopher Cross, who earned the top four awards (Record of the Year for his eponymous LP, Album of the Year, Song of the Year for “Sailing” and Best New Artist) and seemed poised for a long career in the music industry. Due to his pedestrian features and roly-poly physique, however, Cross wasn’t the typical “MTV artist” and he quickly disappeared from the scene following his sweep.

A couple of years into their existence, however, the honchos at MTV were faced with with the dilemma of continuing to grow the channel and coming up blank. In 1984, the powers that be at MTV came up with what they thought would be the cure (no, not the band). Producing their first ever MTV Video Music Awards, the channel looked to give the same gravitas to music videos that the Grammys bestow on music or the Oscars give to cinema. Over the years, the show has provided MTV with some of its most outlandish moments while also being its most watched event.

Who doesn’t remember Madonna’s rendition of “Like a Virgin” at the very first VMAs? Or Madonna’s girl-girl smooch with the randy Britney Spears in 2003? How about Kanye West barging in on Taylor Swift’s “Moonman” acceptance speech in 2009 (one of the few times I actually felt sorry for Swift)? The clothes, the music and sometimes even the videos made the MTV Video Music Awards a spectacle for the youth of the era. Over the past few years, though, the futility of the VMAs has been mentioned and whether it is the iconic “happening” that it was in its earlier incarnation.

Part of the reason for that is in the maturation of MTV itself. About 15 years ago, MTV decided that it wanted to be more of a lifestyle channel for the young and hip rather than concentrate on music alone. To achieve this goal, MTV began to put on its airwaves things that weren’t the “traditional” fare for the channel. A host of reality and game shows were the start, followed by fashion and “home” shows (anyone remember “Cribs”?).

The reality trend that took over in the 21st century allowed MTV to pretty much switch over to just the reality shows, including the vapid Jersey Shore and other scripted programming (none worth mentioning). Lost in the mix? Music videos, the thing that borne the channel (part of that was in the fact that the record companies, looking to tap another potential revenue stream, wanted to start charging MTV for showing the previously “promotional” videos). Hence, here you have a channel which was formerly the “groundbreaking” arena for exposing new artists through their music videos – in fact, naming their station AFTER MUSIC TELEVISION – not even showing them anymore.

Videos themselves also seem to have disappeared for the most part. Back in 1982, Duran Duran released Rio, their second album. Using the new MTV format, the group was sent by their record company, EMI, to Sri Lanka and Antigua to film an unheard of 11 videos for the record. Those videos not only served to be a major part of the programming for MTV in its early years, it also established Duran Duran as megastars in the music industry and provided the group with a career that still exists today.

Today, videos are seldom done and, if they are, it isn’t for promotional purposes. More often than not, they are done by popular artists that have no need to garner additional airplay for their efforts (think of why Swift, who has somehow crafted a career in music, continues to put out videos that no one has ever seen) or as a “vanity project.” There isn’t a purpose anymore for the music video because there isn’t an outlet for it to air on (sorry, YouTube doesn’t count).

Which brings us back to this year’s VMAs. Of the nominees that are on the list, I’ve seen exactly two of the videos – Mark Ronson’s collaboration with Bruno Mars on “Uptown Funk” (outstanding song, great video and it probably won’t win shit on Sunday) and Florence and the Machine’s “Ship to Wreck” (a band I can’t get enough of that also won’t sniff a “Moonman”). The rest could be cartoons for all I know because there isn’t an outlet to show them anymore. The untalented Swift is nominated for nine awards while Ed Sheeran has six, with a smattering between Nicki Minaj, Kendrick Lamar and Beyonce and the “Video Vanguard Award” (think Lifetime Achievement Award) being handed to West.  Without an outlet, however, why hand out awards for something that will basically become a popularity contest?

Imagine, if you will, Hollywood continuing to crank out movies and television shows but every theater on Earth not showing them and no television networks to put the shows on? (This one could become reality with the advent of Netflix, Amazon Instant Video and Hulu starting to film their own projects.) Would there still be a slew of awards shows for basically something that doesn’t exist anymore?

As a former DJ and music aficionado, I used to sit with bated breath each year for the VMAs (and the Grammys, for that matter), not only to know who won what but for the outstanding musical performances that it brought to its stage (never enough rock, always too much pop). Nowadays the videos are all things that I haven’t seen and the “musicians” (and that term is a stretch in many cases) and their music are so over-produced they cannot perform their music live. Thus, you have to wonder if anyone even cares about the MTV VMAs anymore.

Sure, there will be some prepubescent teenagers who will watch as Miley Cyrus, this year’s host, tries to show how “adult” she is through some pseudo-sexual act she’ll perform onstage; Swift will still constantly look like a deer in headlights as she facetiously mouths “Me? Me?” after winning her umpteenth award and there will probably be some spat – usually between warring rap parties – that blows up backstage into a story. It’s time for MTV’s Video Music Awards for 2015, but does anybody really care anymore?

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Mr. Robot a Unique Trip; Florence and the Machine’s Latest Rocks

The most fun thing about entertainment – be it movies, television, music, books, video games or whatever – is that individual tastes are accentuated. Because of this enhancement, there is virtually anything out there that people can digest and, perhaps, things that particular people avoid like the plague. Two things recently have raised my metaphorical radar in that they are excellently done and intriguing, at least to me.

Lately, television has been a bit of a wasteland for me. The last show that I REALLY got into was Leverage (as you already know) and it has been a trial to find something else to garner my attention. There’s only so many athletic events, historical shows (think Henry Rollins’ 10 Things You Don’t Know About…) and movies (VERY few) that you can watch before you would like to see something weekly that you feel invested in. On my DVR right now is the USA Network’s Dig (just waiting until the right moment – as in the announcement of a second season – to burn those off), but it will have to wait until the conclusion of USA’s Mr. Robot.

Mr. Robot is the story of a computer security drone named Elliot who shuffles through his humdrum life by day working for an omnipotent company called E Corporation (or “Evil Corp” to Elliot and his fellow employees – on a side note, the logo for Evil Corp is quite reminiscent of the Enron logo) and, by night, becomes a hacker vigilante who tries to right the wrongs in society. In the very first episode, Elliot finds out a local restauranteur is a pedophile and, rather than bribing the man with the information for a financial profit, turns him into the authorities.

It’s not enough for Elliot, however. He has a massive addiction to morphine, grinding up pills to snort them directly into his system, and counters it by taking anti-addiction medication to maintain a sense of stability. Elliot also is extremely antisocial, even around his childhood friend (and maybe a feeling of more from him) Angela, a manager at the security company that both work for.

Through their company’s work in providing computer security for Evil Corp, Angela and Elliot detect a hack during a DDoS (Distributed Denial of Service) attack that requires Elliot to fly with the head of the company to access Evil Corp’s massive computer database and eradicate a file before said attack ravages the Evil Corp systems. Elliot finds the particular bug file and, strangely, the file is directly addressed to whomever finds it. The file requests Elliot to leave it in the system, which Elliot does (with a few changes that put him in control of said file) and, from there, Elliot is off on a ride that he (and the audience) have no control over.

Elliot learns that the hack came from a group called “fsociety” (a clean version of “Fuck Society”) and its leader, a mysterious and legendary hacker by the name of Mr. Robot. Mr. Robot has a vision of leveling the playing field for all of mankind against the corporations and governments that “shackle” them through eradicating all records of debt that people have accumulated in their lives. Elliot, by the end of the first program, isn’t sure which side he wants to be playing for.

Not to give away too much about the program (it is currently up to its seventh week on the USA Network), but it is as trippy as it is intriguing. Add in a Chinese hacker team known as the “Dark Army,” a Russian couple, with the husband being a high-ranking member of Evil Corp (and both with some sinister plot as well as slightly twisted minds) and a member of “the 1% of the 1%,” as Elliot learns, gangbanging drug dealers (remember, Elliot’s an addict) and various other twists and you might find your head spinning.

Part of the reason I like the program is those twists that you don’t see coming. It has a darkness to it that is realistic and, along with that point, the characters speak as a normal person would (you’re going to hear “shit,” “dickhead,” and other assorted vulgarities, including bleeps for where “fuck” has been uttered). But it is done naturally and in the flow of show so, to me at least, it is unnoticeable. There are some plot holes and reality checks during the proceedings, but the science behind the hacking and how complex computer and internet are – or how lacking they may be – is solid.

They couldn’t have cast anyone better than Rami Malek to play Elliot. He delivers on the character with some excellent acting in the role and his appearance – some of it HAS to be his own – give you the impression of someone who is dealing with an opiate addiction. I also really enjoy Christian Slater as Mr. Robot; he is able to play psychotic, caring, nurturing, demanding and rebellious, sometimes all within the same scene.

If you’ve got On Demand with your cable system, you might want to catch up with Mr. Robot as it is well worth the time spent (the first six episodes should be there). Once you’ve caught up, Mr. Robot airs on the USA Network on Wednesdays at 10PM Eastern Time.

On the musical front, I often despair. 2015 has been dominated by the post-teenage Disney chicks such as Ariana Grande, Demi Lovato and others that I just can’t get into fully. I can enjoy Jason Derulo and Bruno Mars, but other male vocalists just don’t capture my attention.  Nicki Minaj and Iggy Azalea aren’t exactly my taste and don’t even get me started on Taylor Swift. Never has someone done so much with so little talent, except maybe for a Kardashian. And she’s supposed to be what many consider a “fashion plate”; in my eyes, the clothes looked better on the hangar than on Swift (I’ve seen 2×4’s with more curves).

As such, I normally go to alternative music, although my penchants favor the hard rock/metal scene (and most of that, honestly, even bores me nowadays). Recently Florence Welch and her band, Florence and the Machine, released their third album called How Big, How Blue, How Beautiful. Many of you might not have heard of the band since their debut back in 2009, when the song “Dog Days Are Over” was a big hit on radio. But Florence and her gang aren’t easy to put into one of the nice little cubbyholes that music likes to use, hence the band’s difficulties over the past six years.

Their debut album Lungs was a treasure trove of different musical stylings that demonstrated the power of Florence and the Machine’s music and, in particular, Welch’s voice. Along with “Dog Days Are Over,” the song “Kiss with a Fist” and “Hurricane Drunk” were the outstanding tracks that showed the promise of the band. They were rewarded with being nominated in 2011 for Best New Artist at the Grammys, an award that went to Esperanza Spaulding (who?) over the group, the rapper Drake, the folk band Mumford and Sons and even Justin Bieber.

The follow-up to Lungs, 2011’s Ceremonials, was an even bigger hit for Florence and the Machine, allowing for the group to really take their time before stepping into the studios for their next effort (that and the closure of their record company, Universal Republic Records, helped to give that time). Going back to the studio last year following the breakup of Welch’s then-relationship, How Big, How Blue, How Beautiful was recorded and released in June 2015, with the band touring the major music festivals, including last weekend’s Lollapalooza show in Chicago.

The musical stylings of How Big, How Blue, How Beautiful, run the gamut. On the first single, “Ship to Wreck,” Florence and the Machine echo Morrissey, albeit with a few more guitars and a lot more power. “What Kind of Man” is a rocker that sounds as if the Tower of Power horn section was imported for backup, while “Caught” and “Delilah” capture the attention of the listener. Along the way, Welch’s powerful and emotional vocals rule the roost, evoking memories of a more-rock oriented Kate Bush or, for a more contemporary comparison, Adele. In fact, a sing-off between Welch and Adele would probably lead to a stalemate as both blow speakers out with their vocal talent.

All three of the albums are well worth owning, but How Big, How Blue, How Beautiful is the way to go for a complete look at the power and potential of Florence and the Machine. Be sure to get the extended version as it contains “Make up Your Mind” (another outstanding song) and the demo version of the title track, showing the development of the song from incarnation to finished product. You can’t miss out on what should prove to be the album that takes Florence and the Machine further into the consciousness of music audiences.